INFORMATION  >  Global hygiene product market to grow to $78.9 billion

Global hygiene product market to grow to $78.9 billion

The global hygiene products market will grow to $78.9 billion, over 551 billion units, by 2018, according to a new market report from Smithers Apex.

The Future of Nonwovens for Hygiene to 2018 provides in-depth analysis of the global market, broken down by nonwoven, and associated raw material, end-use, and geography. Based on extensive primary research, this brand new report includes a complete global market overview, volume and value data, exclusive charts and tables and expert analysis.

The global hygiene market is the single largest market for nonwovens and associated raw materials. The major end-use applications include diapers and training pants, feminine hygiene products and adult incontinence products.

Many hygiene products, like baby diapers and feminine hygiene products, become necessities once introduced. The major issue globally is that there is a great disparity among geographical regions in terms of the level of penetration and the state of introduction of many of these products. This disparity is caused by many factors, such as demographics, current product penetration, regional affluence, and product availability.

According to the report, diapers and training pants represent 53.8% of the global hygiene market sales in value terms, but only 30.3% of the total global hygiene market sales in units. This is due to the fact that diapers are more expensive than feminine hygiene pads and tampons on a per unit basis. Feminine hygiene products represent 31.5% of the global hygiene market sales in value terms, and 61.9% of the total global hygiene market sales in units. Finally, adult incontinence products are the most expensive per unit, owing to their complicated structures combined with larger sizes (and raw material needs). They account for 14.7% of the global hygiene market sales in value terms, but only 7.9% of the total global hygiene market sales in units.

Forecasts are based, in part, on the ongoing conversion of formed fluff cores in feminine hygiene products to airlaid nonwovens, increasing use of cloth-like backsheets in baby diapers (adding spunlaid nonwoven sheet), reduced fluff pulp in baby diaper cores adding spunlaid carrier sheet, increasing use of 'stretch ears' in diapers adding spunlace laminate, increasing demand for high-performance underpads requiring an airlaid nonwoven rather than formed fluff, and increasing use of a nonwoven ADL in diapers, feminine hygiene, and adult incontinence products.

Raw materials in hygiene products can be broken into two groups:

Raw materials used to produce nonwoven components

Raw materials used directly to produce hygiene products.

The first group includes mainly polypropylene polymer for spunlaid nonwovens; staple fibres polyester, polypropylene, rayon, cotton, and bicomponent fibres for carded and spunlace nonwovens; and fluff pulp and bicomponent fibres and superabsorbent polymers for airlaid nonwovens. The second group consists primarily of fluff pulp, superabsorbent polymers, and film used directly in diapers, training pants, feminine hygiene pads, and adult incontinence products, as well as rayon and cotton fibre used in feminine hygiene tampon production. The main overlap of these two groups is fluff pulp and superabsorbent polymer, used directly and in airlaid nonwovens. In 2013, 8.920 million tonnes of raw materials are used to produce hygiene products globally. In 2018, Smithers Apex projects that 10.932 million tonnes of raw materials will be used to produce hygiene products.

Figure E.8 Raw materials' global hygiene market share, 2013

Source: Smithers Apex

Geographically, Asia is the largest global hygiene product market, equal to North America and Europecombined, with the European hygiene market second behind Asia. A comparision of region growth rates through 2018 indicates the trend towards Asia will continue, with North America and Europe lagging Asia significantly. South America is one of the emerging markets for global hygiene, along with Eastern Europe. Similar in size and growth rate to Eastern Europe, Middle East/Africa combined, South America is growing at 3.4 times that of North America.

The Future of Nonwovens for Hygiene to 2018 is available as bound copy, electronic version, and global usage license. It is available for immediate download for £3950/$6300.