Winner Medical Co., Ltd
Winner Medical Co., Ltd

Personal Care Market Growth

While the Coronavirus has brought disaster to human beings, it has also given us an opportunity to pause and take stock of our lives, reminding us to pay more attention to the balanced development of physical and mental health in addition to our busy work. According to the results of a survey on American' consumption attitudes, 68% respondents want to strive to be a better version of themselves in the New Year, and 55% want to reward themselves by spending more. Mainstream social media all advocate the life attitude of "Treat Yourself Better", which makes generation Z more committed to the pursuit of high-quality consumption concept. Consumers pay more and more attention to the raw materials, packaging and quality of goods, and pursue the overall superior experience. 

The beauty and personal care market in the United States is expected to reach $87.987 billion in revenue by 2022. The market is expected to grow at 3.12% per annum (CAGR 2022-2026). The largest segment of the market is personal care, with a market size of $41.575 billion in the US in 2022. In the beauty and personal care market, 32.8% of total revenue will be generated through online sales by 2022.


Personal Care Market Growth


How to Start a Personal Care Business

Here are some planning steps and tips:

1. Generally speaking, there is no special skill required for the operation of personal care products, as long as you have basic identification ability when purchasing goods, and do not purchase fake or low-quality products.

2. The start-up capital of this project does not need to be very large. If you prepare a computer that can access the Internet, you can start to operate goods worth several thousand dollars. Go to the major wholesale markets to purchase the personal care products you need, it is recommended to choose one of them as the key products in the early stage. When making purchasing plans, do not let personal preference be the deciding factor in purchasing, but should fully consider market demand and trends.

3. In the early stage of the project, only one person can complete all the operation work, including the procurement of goods, sorting of goods, online transactions and other processes. However, it is recommended that you have at least one customer service partner, preferably one who is familiar with personal care products and can share a lot of communication problems with customers for you, while you pay more attention to purchasing and promotion.

4. In the early stage of starting a business, if you are not familiar with the market, it is best to purchase some products in small quantities. Even if you can use zero inventory for some expensive products, first post product photos on the Internet to test the market situation, and then increase inventory according to customer demand.

5. Most consumers who like to buy personal care products online care about logistics time, so in terms of logistics choice, speed is the first choice, followed by the attitude of logistics companies to ensure.

6. When promoting the store, consciously post on the corresponding sections of the major forums, especially some posts about user experience and introducing products, to bring customers into the store. When launching your product on social media platforms, be sure to include a catchy headline and a nice photo. 


Wholesale Personal Care Products

There are several ways to choose a wholesaler of personal care products.

1. Online through personal care products wholesale website and offline through the wholesale market.

2. Visit industry exhibitions to get to know powerful wholesalers and understand market demand and trends.

3. Studied the sales data of e-commerce platforms, analyzed the advantages of rival products, and helped to make purchasing plans to wholesale personal care products.


Personal Care Market Growth


Female Personal Care Products

Winner Medical has been deeply engaged in the industry for more than 30 years, researched and developed cotton Spunlace nonwoven fabric independently. The products are made of 100% natural, environmentally friendly and non-irritating 100% cotton material, including a variety of female personal care products, such as wet wipes,  cosmetic cotton pads, cotton sanitary pads, etc. Apart from selling finished products, Winner Medical provides OEM service for all products. We are your preferred supplier to start personal care product business.

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